NEWS RELEASE
For Immediate Release

Sports Widow Entertainment Launches as Foil to Sports-dominated Thanksgiving

November 19, 2007

Contacts:
Nan Hall, The Sports Widow/President
206-604-5118
nhall@sportswidow.com

SEATTLE, Wash – In addition to turkey, mashed potatoes, and pumpkin pie, the 4-day Thanksgiving Holiday serves up sports, and lots of it. For those who prefer to pass on that last menu item, there’s finally something to be thankful for: Sports Widow Entertainment, LLC launches this week with the debut of www.sportswidow.com and an online Sports Widow Store .

The new company, founded by Nan Hall and Dave Sharp, is the first company to provide entertainment and an online community for the disenfranchised spouses or reluctant companions of sports fanatics. It’s for people who don’t like, don’t get or aren’t good at sports.

After years of being the last one chosen for Red Rover (weak wrists), falling asleep with the guys from Sports Center® (NEVER have a TV in your bedroom), and being abandoned at family gatherings (especially during Thanksgiving), Hall decided to Get into the Game and establish her own club. Sportswidow.com is a online huddle, promising to entertain, enlighten, engage and empower the over 40 million Sports Widows living in the U.S. alone, who are largely, but not exclusively, women.

“Sportswidow.com documents my experiences as a Sports Widow from several perspectives – as a child, spouse, mother, and klutz - but it’s really intended to be a conversation-starter, an invitation to other Sports Widows (Basketball Widows, Football Widows, Baseball Widows, NASCAR Widows, Hockey Widows etc.) to interact, ask questions, share stories, tips, and ideas about navigating through life with a sports fan,” explains Hall.

“My goal is to build a sense of identity and connection with the Sports Widow Nation. As a part of this, we’re offering a line of Sports Widow® Wear, sports apparel emblazoned with our sassy Sports Widow logo, the girl with the flip.

Many Sports Widows may not immediately identify with the generic term, but instead consider themselves specialists – e.g. Football Widow, Basketball Widow, Baseball Widow or Golf Widow -- so there are sections on the site for each category. Other features of sportswidow.com include:

• Sports Widow Journal & Features – Topical commentary, tips, ideas about coping/surviving in a house full of sports fans.
• Sports Widow Store – Sports Widow® Wear and Gear
• Sports Widow Radio : Pilot Radio Show & The Sports Widow Blues – This sample 1-hour radio show features interviews with other Sports Widows, Boxer George Foreman and relationship expert Pepper Schwartz, PhD. It includes The Sports Widow Blues theme song by composer/vocalist Chris Sharp and the C. Sharp Trio (yes, she’s Sharp’s wife).

• Fan Fare – Recipes and entertaining ideas for sports events
• Resources – Book, website and movie recommendations

The Future of the Sports Widow Franchise
Hall and Sharp plan to add other features to sportswidow.com, including regular podcasts/vodcasts, a newsletter entitled Sidelines, and an expanded Fan Fare section with more recipes and entertaining ideas.

“We have big plans for the Sports Widow brand and Interactive Social Network, the least of which is world domination,” explains Hall. She hopes to infuse the brand with her trademark, often self-deprecating, humor; anthropologist’s perspective; and inclusive, non-combative approach to sports. “This isn’t about sports-bashing or male-bashing. Clearly, sports are here to stay. We just need to strike a better balance in our relationships.”

Hall is convinced that if you can 1) identify yourself with a broader community and 2) find the humor in your situation, you are on the road to empowerment. One of her mottos is: Life is a Contact Sport. Seize the Remote. “Metaphorically speaking,” explains Hall, “you’re empowered, when you have choices about what you do with the remote: Do you want to change the channel, turn it off or turn it up? It’s all about options and equity.”

“We plan to connect with Sports Widows through interactive media, traditional media, special events, social network meet-ups and products specifically geared to them,” says Sharp. “To that end, we are searching for partners who share our vision and passion for this subject and market.” Plans to roll out Sports Widow Entertainment, include a radio talk show, syndicated columns, cartoons, greeting cards, books, video games/instructional videos, and a television show.

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Sports Widow Entertainment, LLC
Team Biographies

Nan Hall — The Sports Widow/President

Nan Hall’s inspiration for Sports Widow Entertainment is entirely autobiographical and is based on her conviction that Comedy = Tragedy + Time (this is the only math formula Nan could ever memorize). Nan grew up in Milwaukee, WI, where she suffered the anguish of being an un-athletic youth surrounded by Cheeseheads. She subsequently married a sports fan, who wanted a prenuptial agreement protecting the sanctity of March Madness (when the NCAA College Basketball Tournament occurs), and unwittingly spawned more sports fans with the birth of her three young children. Nan currently resides in West Seattle, WA.

Nan has 25 years of experience as a marketing communications professional in Seattle and Washington, D.C. Nan received a bachelor’s in Journalism from the University of North Carolina at Chapel Hill. She has held communications positions for some of the country’s most renowned institutions, including the National Science Foundation, Smithsonian Institution, and U.S. Senate. Her other experience includes working with Belo Corporation (the 6th largest media company in the US), Woodland Park Zoo, the 1990 Goodwill Games, and the National Museums of Kenya. Nan is currently a healthcare marketing professional.

Dave Sharp — The Coach/CEO

Dave Sharp is the male incarnation of a Sports Widow. Growing up in the Chicago area, Dave lettered in the “low-visibility” sports in high school — cross country, track and wrestling — and was also the sports editor for his high school yearbook. After graduate school, Dave married into a large family of Sports Widows. To this day, at every holiday gathering, the host house becomes divided between the sports fanatics who watch “the game” on TV and the Sports Widows who hang out waiting for “the game” to be over. Dave currently resides in Seattle, WA, with his wife and two daughters.

Dave has over 30 years of marketing experience as a senior manager of national advertising agencies, Fortune 500 Corporations and major media companies. Dave holds a master’s in Advertising from the University of Illinois and a bachelor’s in Marketing from Bradley University. He has worked with some of the nation’s best-known companies and brands in Chicago, Philadelphia and Seattle. Dave’s experience includes promoting household names such as Domino’s Pizza, US Bank, Ford Trucks, Campbell’s Soup, Royal Caribbean Cruises, Caterpillar, Airborne Express, Eddie Bauer and Starbucks. Dave is a serial entrepreneur. His first company, Sharp Hartwig, Inc, achieved INC 500 status after five years. In 1994, it was sold to FCB (Interpublic Group). Dave divides his time as Managing Partner of Sharp Consulting Group, LLC and CEO of Sports Widow Entertainment, LLC.

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